Nielsen Advertising Report Highlights Shifting Audiences
Advertising and Audiences Report, available as a free download, highlights the complexity of reaching an audience that is fragmenting and changing. While this report still sees TV as garnering the...
View ArticleThe State of the Internet is…Mobile
Here are the highlights from Mary Meeker’s State of the Internet 2014: For us, the most important thing is the growth of mobile, which is driving the internet, and video is driving mobile. We’ve got...
View ArticlePaid Social Has the Edge in Mobile Retargeting
The absence of cookies as a tool for retargeting consumers on mobile devices has given marketers pause. This is something of an understatement, as everyone in advertising knows.. For most of last year,...
View ArticleAdvertisers: Choose Your Targets Carefully
One of the most interesting observations coming out of the leaked New York TImes Digital Strategy document was the observation that newspapers have lost the advantage of the home page, much as they...
View ArticleKnow What You’re Buying: Deal ID
Can programmatic buying work for video? Live Rail thinks so, and gave a talk at the Digiday Programmatic Summit on how to optimize your mobile video experience.Everyone wants to have all the...
View ArticleAre Agencies Self-Destructive?
Agencies are on a path toward self-destruction, and we wish we knew why. After all, for the past seven years, we’ve had “Mad Men” to tell us what an agency should be about. But even with a...
View ArticleWhy a Native Ad Works
The recent flurry of stories over native advertising’s ineffectiveness doesn’t even take into account some of the most critical variables of a native ad: the appropriateness of its placement and the...
View ArticleNot All High Impact Ads are Intrusive
According to ad tech metrics firm Moat, “for the first six months of 2014, publishers ran 4,971 high-impact ads, putting them on track to be 11 percent ahead of 2013.” Moat Pro, the company’s ad...
View ArticleNative InArticle Video Ads by ZINC Drive a 20% higher InView Score
The TL:DR is that the industry average for viewable video ads is about 48%. ZEDO’s Native InArticle Video ads have viewability of 64%. This is 20% higher. The concern over whether video ads are...
View ArticleInArticle Formats Are Polite, not Intrusive
Facebook is going to roll out video ads in news feeds in the coming months. We find this especially interesting as many of its users have now shifted to visiting the site on mobile. “Facebook is...
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