According to ad tech metrics firm Moat, “for the first six months of 2014, publishers ran 4,971 high-impact ads, putting them on track to be 11 percent ahead of 2013.” Moat Pro, the company’s ad search product, divides high-impact ads into 11 types, including skins, overlays, interstitials and pushdowns. We introduced many of these formats years ago, and […]
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