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Native InArticle Video Ads by ZINC Drive a 20% higher InView Score

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The TL:DR is that the industry average for viewable video ads is about 48%. ZEDO’s Native InArticle Video ads have viewability of 64%. This is 20% higher. The concern over whether video ads are actually seen recently reached a fever pitch with  media coverage like “The Great Unwatched” (New York Times, By DAVID SEGAL, MAY […]

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